Why neutral domains can be useful for SEO?

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An year ago I was playing with an automatic domain appraisal site. An automatic appraisal site showed a domain had a four digit value in USD. I hurried to register the domain before anybody else had. This is how I registered the domain 1-ii.com.

I decided to create a strongly subject-related text to the term “1-ii” which had to raise its rank to the top in the search engines. The SEO result was quite embarrassing. Actually it would be so if somebody else knew that the search result for the term “1-ii” was not on the first page of a 100-result page. It did not appear on the second page, on the third too.

The reason why I did not have success with the SEO was that the domain “1-ii” contains two very common terms: “1” and “ii”. They are so common that very highly ranked pages which contain just a hint for the both terms automatically become the highly ranked search result, throwing my web page to the low-ranked results.

It seems no matter what efforts I do to make to make my domain popular by writing about the terms related to it, without linking from external sites, my site is not ranked well in the search engines.

I submitted my domain in namepros.com forum for appraisal. The common sense of the appraisers said it does not mean anything and therefore I cannot get a substantial amount for the domain. Actually the domain worth is just its registration price, is not less.

Does that mean I have to drop my domain? Does my domain have any unique properties?

Yes. It does not mean anything. This is not a unique property, but it is a useful property. If I want to make a SEO test, I can create a sub-domain, and I will not worry about the domain name outperforming my sub-domain name. In other words, the domain is neutral. I am currently planning several experiments which will prove or reject this assumption.

After all, the domain name 1-ii.com, although meaningless, is quite short and easy to remember, and any sub-domains will be notable in front of it.